PEACETU was in 2010 contracted to participate in an unique art project -Evolução Francesa. Curated by LACOSTE the project´s aim is showing what’s fresh in fashion, music and art in the French-Brazilian cultural axis.
A workshop in Rio de Janeiro in May witnessed the meeting of the French cultural scene today with the Brazilian. Eight artists – three French, five Brazilians – gathered in a home-studio in Santa Teresa to create the expo Héritage, an creative experience between the two countries, inspired by the story of Rene Lacoste and its brand.
The result of this meeting is an exhibition comprised of artists from different disciplines, which together resulted in the heritage of LACOSTE contemporary concepts. From August until the end of 2010, these works will travel around Brazil at special events. The LACOSTE invite four Brazilian cities – Sao Paulo, Belo Horizonte, Curitiba and Salvador – to check out the outcome of this mash-up between Brazil and France in a one-night event to be held in places dedicated to art.
Curated by botique Colette and the avant-garde fashion consultant Daniel Ueda, Héritage tells the story of LACOSTE under the gaze of contemporary art.
http://evolucaofrancesa.com.br/blog/heritage/
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